Link up with other leaders, experts, and clients in your industry!
LinkedIn can help your brand attract attention from people across the world. As you increase brand awareness, you can also build your credibility, become a thought-leader in your industry, and build your business faster than ever. LinkedIn already has 645 million users, with 154 million in America.
That’s a huge audience you can dive into! As a social media platform, LinkedIn requires a different strategy than Facebook and Instagram. Otherwise, you might not experience the success you’re hoping for. Keep reading to learn how to post on LinkedIn. With these tips, you can create a LinkedIn marketing strategy built for your online success!
1. Keep It Focused
Your LinkedIn audience is full of professionals who are looking for information relevant to their industry. To start learning how to post on LinkedIn, it’s important to know your audience and what they expect.
People search for content by using keywords. As you start developing your strategy for creating LinkedIn posts, make a list. What keywords are your readers likely to search for? Once you know what you want to write about, start typing!
Try to keep your content writing focused and concise. Long, exhausting paragraphs turn people off. Instead, stick to paragraphs that are one to three sentences long. Shorter sentences improve readability, which keeps people reading. You can also improve readability with:
Subheadings
Bullet points
Numbered lists
Quotes
Bold type
Italics
Images
Focus your time on eye-catching, wow-worthy details. Once you’ve written your first draft, read it over and see what you can trim out. Try to say what you need to in as few words as possible. At the same time, it’s important to use an engaging tone and voice.
Once you’re ready to go, open LinkedIn Publisher.
2. Love Long Headlines
Longer titles attract the eye and help you attract more readers. Try creating a headline between 40 and 49 characters. As you write your headline, know there are many formats to choose from. For example, you can start your headline with “How To…”, indicating an informative post.
If you need help deciding, head to Google Trends or use Google’s Keyword Planner. These tools can help you determine the popularity of certain searches. You can also repost your article with a different headline later on to test the responsiveness. Try to avoid using question headlines. Instead, list posts tend to attract more attention on LinkedIn Publisher.
3. Picture Perfect
Don’t forget to add a cover image to your post! The right image can grab your readers’ attention and draw them in. A low-quality image, on the other hand, will only encourage people to scroll past. If you don’t have your own images, check out royalty-free stock photo websites like Unsplash.
4. Know Your Value
What’s special about your business? Why should customers choose you over anyone else? Your distinct value proposition can help you stand out from the crowd. Show off that unique quality you possess in your posts. Talk about your experience in the industry. You can also tell client stories, explain how you solved certain problems, or discuss something you learned recently. These anecdotes will help you produce content no one else can. Adding this unique quality to your LinkedIn posts will ensure you stand out from the crowd.
5. Start Resharing
Once you start posting, start resharing, too! To renew a previous article, link to it in a new post. You can also reshare an article to your newsfeed and bring it back to life!
6. Have Your Hashtags Ready
As you learn how to post on LinkedIn, make a list of relevant hashtags. These hashtags can give your readers a quick 411 about what’s within your content. LinkedIn will even suggest hashtags for you to use.
7. Get Engaged
Don’t forget to engage with your own posts. Answer questions and show your expertise to keep people interested in your content. Consider using a call-to-action (CTA) at the end of your article. A CTA encourages people to take specific actions such as commenting or sharing their posts. These CTA’s improve engagement, which will help more people see your content.
You can also add a link to the end of the post. Use this link to direct people to your website, social media profiles, or a podcast. That way, you’re encouraging them to interact with your content in the future.
8. Promote Elsewhere
After you start posting on LinkedIn Publisher, use other social media platforms to attract readers to your content. Link to your LinkedIn posts on Facebook, Twitter, Instagram—anywhere you have an audience. That way, you’re attracting more readers and improving your engagement.
9. Start Showcasing
Don’t limit yourself to posting on LinkedIn! You can also add showcase pages to your LinkedIn company page. These pages are like mini-websites you control on LinkedIn.
Use these pages to promote your company’s products or services. Then, you can link to these showcase pages within your LinkedIn posts to attract new customers.
10. Review and Improve
Once your LinkedIn posts start getting attention, take a look at your data.
Which posts are people responding to? Compare the:
Topics you’re covering
The structuring and format
The text length
The day you post
The engagement
This data can help you determine how to post on LinkedIn to maximize your success moving forward. Make a note of which posts gained the most engagement once you determine why you can plan your future posts based on that information.
Remember, general information about LinkedIn success might not apply to your audience or industry. For example, LinkedIn says the best days to post are between Tuesday and Thursday. After a few posts, you might find your audience is more responsive over the weekend. The real trick to publishing on LinkedIn is making improvements as you go.
Link Straight to Success: How to Post on LinkedIn
With these 10 tips, you can link up with a successful LinkedIn strategy! As you learn how to post on LinkedIn, don’t forget to engage with your readers. Keep a consistent post schedule to keep them coming back for more, too!